Products should thrive on merit, not be propped up by sales.

Over the past 20 years, there have been two distinct changes in the world that affect a company’s ability to make money. Your willingness to accept those changes and, in turn, your willingness to respond is critical in determining how successful you will be. Continue reading →

Is your company vertically aligned or horizontally aligned? How do you know? Why would you care? If the answer to this question helps your sales force be more effective, would you be interested? Continue reading →