Even Writers Need a Competitive Advantage

Not everyone knows this about me, but I lost the girl of my dreams to a guy with a mullet and a trust fund.”

I’ll leave you to wonder whether that’s actually true. For all we know, he might have gotten a haircut. Or a job. Provided that “he” actually exists, of course. Since I wrote it, I’m the only one who knows the truth. You might want to read more, but whether you’d actually pay to find out is another matter. Continue reading

Opportunity Dwells in Even the Greatest Threats

The financial services industry is scrambling to comply with regulatory changes that will require consumers to give their consent before their bank or credit union can offer overdraft protection (and the pesky overdraft fees that come with it) on their accounts.  We have many financial services clients, so for us the stress is tangible. Making sense of new regulations is hard enough. But compound this with the fact that this new rule will put a huge dent in their non-interest revenue stream… in the middle of a recession… and suddenly compliance is more than just a chore. For some businesses, this is a real threat because their revenue stream is at risk.

But, as the boss likes to say, “In threats we often find the greatest opportunities.” Continue reading

FitzMartin Institute Webinar: Helping Businesses Understand the Power and Promise of Social Media

Social media is significant. And as huge as it is today, it’s still growing. Facebook has over 400 million users, with 50% of active users logging into the site each day — that’s 200 million daily users and growing. Twitter has 15 million active users, while LinkedIn has 50 million members worldwide. Blogging is just as big. Forget the fact that 34.7 million people will be blogging by 2012. By then, 145 million people will be reading blogs at least once a month. If big numbers are the future, then the future has already arrived. Continue reading