I was reading an article in the Small Business section of Fox News online entitled, “It’s Your Reputation, So Handle With Care.” I have to admit, the name drew me to this article. Mary Rosenbaum, a master certified personal branding strategist and career coach (when did they invent that title?), talks about not getting too caught up in all the hype about social media and forgetting what really can drive your business and increase sales: your reputation and your brand. Continue reading →