2008
- October
- Speak Easy
- March
- Tell it like it is
2007
- November
- Two Secrets to Marketing Professional Services
- September
- A FitzMartin How to: Timeless truths of clear corporate communication
- May
- The salad or the sale? How do you make your customers feel?
- February
- A FitzMartin How to: using dashboards to measure marcom
2006
- November
- A FitzMartin How To: The WSJ noticed it; We did it, You can too
- August
- Trust and Profit. Practical ways communications can create both. (part 1)
- Trust and Profit. Practical ways communications can create both. (part 2)
- March
- A FitzMartin How To : the secret to a great presentation
- February
- Persuading
- While most annual reports are a sure cure for insomnia, yours doesn’t have to be
2005
- August
- Is anyone listening?
- Mechanics and meaning
- NeoCon Impressions
- June
- Creating the cause
- Getting sales and marketing to play together
- How’s your website?
- May
- Why people speak like idiots
- Three rules for site search
- April
- A lesson before closing
- Leveraging NeoCon and the new product launch
- April
- How to get good with Google
- March
- Your competition has targeted your prospects too, but what are your competitors saying?
- Understand your visitors’ expectations and deliver a better Web experience
- The reason designers don’t specify your product may all be in your head
Affect is written and produced by FitzMartin, Inc., business-to-business marketing specialists. We design business communication programs that help your sales department, help build corporate cultures, and ultimately help you grow the bottom line.