Healthcare iPad Sales App
Reaching prospects in a complex industry such as health care is a challenge. CFOs and CEOs are extraordinarily busy and give little time to sales people. Our campaign used the iPad to break the traditional barriers these prospects build around themselves.

“Build-to-Order” Video
In 2007, Compass introduced a new checking account that gave the customer choices on the features the account included. We created this video to open training sessions where Compass’ field personnel learned how to sell the product. The eccentric characters mocked the traditional product development process and helped start the extended training meetings with a laugh.

Employee Branding
The Human Resources department at Compass wanted to clearly articulate to employees and prospective employees their role in bringing life to the overall Compass brand. A long series of tools helped show employees how their actions defined Compass and directly affected the company’s results. We can’t say it’s because of us, but Compass has consistently been listed by Forbes as one of the best places to work in America. We can share how we helped reduce turnover, increase brand loyalty and improve the customer experience (back office to the teller).

“Profit” Direct Mail
Compass established a plan to convert 500 “warm” prospects into active customers. This multi-faceted direct mail campaign helped relationship managers get appointments with prospects that had previously resisted all sales efforts, and led to more than $200 million in new business. Intelligent planning and coordination with the sales force made all the difference.

“I love it! It’s very well written and executed! Not every company would do this, but Compass does! Congrats on a very effective program.”

—Mark Gibson, Marketing Director

 

Small Business Point of Purchase
Compass wanted to promote small-business credit options to existing customers. We used in-store displays, banners and strategically located collateral material to take advantage of the time small-business customers spend in the branch on routine business. The key difficulty is to distinguish business-oriented services from the mass of consumer promotions in the same space.

Annual Report
Compass has a long history of consistent financial performance. Each year, their annual report conveys the strengths of the company’s management philosophy, while highlighting key indicators that prove their approach makes for a more sound investment. Getting the book done is easy. It’s the road to getting it done that is the challenge. We have helped Compass for 9 years running. We must do something well.

NASDAQ Video
To celebrate its 20th anniversary of being listed on the Nasdaq exchange, Compass had the opportunity to run a brief promotional video on Nasdaq’s giant outdoor sign overlooking Times Square. We used color and animated graphics to illustrate Compass’ remarkable financial success in a design that more than held its own in the most competitive visual maretplace in the world.

Investor Reporting
Like all publicly traded companies, Compass is compelled by law to report on their quarterly performance. Unlike most, though, Compass uses a touch of wit and humor to make these typically dry financial documents memorable.

Brochure
AmSher is an accounts receivables firm, which most of us identify as a collections agency. What distinguishes AmSher from the universe of collections firms is the eccentric sense of humor that permeates the entire management team. Instead of the dry, intimidating presence most firms work to create, we substituted dark humor that poked fun at the company’s own line of work.