Social media and traditional media are continually battling for customer attention. Traditional media does have its own advantages, however the appeal of online media is revitalizing the business world. So what are the major advantages of social media that make it so appealing to the marketing world? Continue reading
With the future of the web looking mobile, creating a mobile site and/or mobile app will be crucial. But what are the differences and benefits to each?
QR codes are popping up everywhere and some think they are the next big thing in the digital media world of marketing. They are easily created, bring physical interaction into the digital world, and are easily trackable… all valuable reasons to include them in your campaign. However, there are pitfalls that are important to remember: Continue reading
I recently came across an interesting Forbes article about the growth in mobile internet usage and the change it’s causing in the marketing landscape. According to the Forbes article, mobile internet usage is set to overtake desktop Internet usage by 2014, and the way people use their mobile devices to browse is now very different. Continue reading