The general perception of agency creative teams is that they are all more or less the same. FitzMartin runs counter to that stereotype—not because of talent (though we have talented writers and designers), but because our creative people are trained on the fundmentals of B2B selling and the science of behavioral change, including generational differences, and product service lifecycles. Over 17 years, we have designed and implemented countless successful campaigns — both traditional and online. Our expertise in the tools of marketing includes web, print, tradeshow/event, social media, advertising and media campaigns. More than just creative, our work is applied to each stage of the sales cycle in order to successfully support the sales force. Other agencies also promise great creative, but we deliver efficacy through a smart and intentional creative approach.

Clear thinking leads to effective creative. Strategy first and then demanding precision in the execution. That’s our approach. Our clients typically face long sales cycles and must convince multiple decision makers before they can close a deal. We create a variety of tools to help move your prospects from unaware of what you can do for them to advocates for your business. We are skilled at broadcast production, web design, and any manner of print collateral and direct mail. Whatever the tool for the job, we make it happen. And because our roots are in design, we have a long-standing fanaticism about getting the details right.

Strategic Planning

• Competitive analysis
• Positioning
• Standards manuals
• Media strategy/planning

Research

• Qualitative/quantitative methods
• Surveys/questionnaires via phone, email or in person
• Online interviews/surveys
• Focus groups

Branding

• Logo/ID systems
• Stationery
• Marketing/communication plans
• Brand guidelines