Sales and Marketing Management Consulting
To help clients create competitive advantages, we’ve crafted a variety of sales and marketing consulting services. Our approach is systematic and repeatable, honed by years of experience and hundreds of client engagements.
Typically, we work at the owner, CEO, VP of Sales and Marketing level—shoring up our clients’ processes and communications tools. It’s from this strategic level that we most often uncover specific strengths (or competitor weaknesses) that lead to a client’s greatest advantage.
We often find new advantages to leverage when we’re brought in on product or service innovation projects. We combine a refined investigative process with years of marketing expertise; we then add the expertise of industrial designers, technologists and sustainability experts to help you find new opportunities. To that end, we created an advisory board with diverse skills that is particularly helpful discerning new ways to replace old products that have begun to lag, creating new services to penetrate profitable markets or simply to force revaluation of your brand.
For many, many companies, the sales process is only loosely integrated with marketing. In our view, marketing exists to create the tools that facilitate sales. We’ve established a series of tools to shore up any weaknesses in your sales process: sales support gap analysis, sales barrier audit, sales communication tool audit and a competitive audit.