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	<title>FitzMartin</title>
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	<link>http://fitzmartin.com</link>
	<description>Business to Business Marketers</description>
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		<title>Finally, a clear explanation of the most unexplainable piece of punctuation</title>
		<link>http://fitzmartin.com/2013/05/finally-a-clear-explanation-of-the-most-unexplainable-piece-of-punctuation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=finally-a-clear-explanation-of-the-most-unexplainable-piece-of-punctuation</link>
		<comments>http://fitzmartin.com/2013/05/finally-a-clear-explanation-of-the-most-unexplainable-piece-of-punctuation/#comments</comments>
		<pubDate>Fri, 24 May 2013 18:46:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fitzmartin.com/?p=1726</guid>
		<description><![CDATA[We all do it; there is nothing semi about the abuse this little mark endures. The Semicolon]]></description>
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		<title>A Quick Look Behind the Curtain: Production</title>
		<link>http://fitzmartin.com/2013/05/a-quick-look-behind-the-curtain-production/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-quick-look-behind-the-curtain-production</link>
		<comments>http://fitzmartin.com/2013/05/a-quick-look-behind-the-curtain-production/#comments</comments>
		<pubDate>Thu, 23 May 2013 22:06:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Production Management]]></category>

		<guid isPermaLink="false">http://fitzmartin.com/?p=1724</guid>
		<description><![CDATA[By Mekelle Bess Once a client gives us the go on a project, it can be several weeks before they see anything.  So let me explain a little bit about what happens during that time. The account executive (Jessica, Brittany &#8230; <a href="http://fitzmartin.com/2013/05/a-quick-look-behind-the-curtain-production/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Secret to Being Liked</title>
		<link>http://fitzmartin.com/2013/05/the-secret-to-being-liked/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-secret-to-being-liked</link>
		<comments>http://fitzmartin.com/2013/05/the-secret-to-being-liked/#comments</comments>
		<pubDate>Mon, 20 May 2013 22:03:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fitzmartin.com/?p=1720</guid>
		<description><![CDATA[By Mac Logue As a parent of interested kids, I get a lot of questions that defy quick, superficial answers. It’s not unlike answering questions from clients whose money depends on the answer. Recently, one of my kids asked me, &#8230; <a href="http://fitzmartin.com/2013/05/the-secret-to-being-liked/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The role of blogging in your in-bound marketing strategy</title>
		<link>http://fitzmartin.com/2013/05/the-role-of-blogging-in-your-in-bound-marketing-strategy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-role-of-blogging-in-your-in-bound-marketing-strategy</link>
		<comments>http://fitzmartin.com/2013/05/the-role-of-blogging-in-your-in-bound-marketing-strategy/#comments</comments>
		<pubDate>Wed, 08 May 2013 08:00:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fitzmartin.com/?p=1716</guid>
		<description><![CDATA[By Mac Logue Blogs. While they are seemingly everywhere these days, it’s impossible to know exactly how many active blogs there are in the world, but it’s safe to say that the number is in the hundreds of millions. With &#8230; <a href="http://fitzmartin.com/2013/05/the-role-of-blogging-in-your-in-bound-marketing-strategy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Compelling people to take action: that’s the point</title>
		<link>http://fitzmartin.com/2013/05/compelling-people-to-take-action-thats-the-point/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=compelling-people-to-take-action-thats-the-point</link>
		<comments>http://fitzmartin.com/2013/05/compelling-people-to-take-action-thats-the-point/#comments</comments>
		<pubDate>Mon, 06 May 2013 11:43:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fitzmartin.com/?p=1712</guid>
		<description><![CDATA[By Jessica Phillips Many of my clients have asked recently about calls to action and landing pages and their role in the sales cycle. Calls to Action (CTAs) and landing pages can drive business growth in several aspects. These are &#8230; <a href="http://fitzmartin.com/2013/05/compelling-people-to-take-action-thats-the-point/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Right Font</title>
		<link>http://fitzmartin.com/2013/04/the-right-font/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-right-font</link>
		<comments>http://fitzmartin.com/2013/04/the-right-font/#comments</comments>
		<pubDate>Thu, 18 Apr 2013 21:44:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fitzmartin.com/?p=1703</guid>
		<description><![CDATA[By Geoff Johnson Being a designer, I am all about fonts. I could spend hours on myfonts.com typing in my name, trying to find the coolest rendering of “Geoff Johnson”. Using cool fonts is one of the big things that &#8230; <a href="http://fitzmartin.com/2013/04/the-right-font/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>2012 TV Spots</title>
		<link>http://fitzmartin.com/project/alabama-telco-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=alabama-telco-2012</link>
		<comments>http://fitzmartin.com/project/alabama-telco-2012/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 21:52:53 +0000</pubDate>
		<dc:creator>Andrew Searles</dc:creator>
		
		<guid isPermaLink="false">http://fitzmartin.com/?post_type=project&#038;p=1659</guid>
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		<title>One of our favorite ads ever</title>
		<link>http://fitzmartin.com/2013/04/one-of-our-favorite-ads-ever/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=one-of-our-favorite-ads-ever</link>
		<comments>http://fitzmartin.com/2013/04/one-of-our-favorite-ads-ever/#comments</comments>
		<pubDate>Fri, 05 Apr 2013 14:49:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fitzmartin.com/?p=1656</guid>
		<description><![CDATA[There is so much to love about this spot. The casting. The music. The concept. Black and white. The surprise. With no voiceover, no text (until the very end) — it communicates with undeniable strength the benefits of “buying” this &#8230; <a href="http://fitzmartin.com/2013/04/one-of-our-favorite-ads-ever/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to leverage your social media following into more leads</title>
		<link>http://fitzmartin.com/2013/04/how-to-leverage-your-social-media-following-into-more-leads/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-leverage-your-social-media-following-into-more-leads</link>
		<comments>http://fitzmartin.com/2013/04/how-to-leverage-your-social-media-following-into-more-leads/#comments</comments>
		<pubDate>Wed, 03 Apr 2013 16:46:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[New Business Development]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fitzmartin.com/?p=1652</guid>
		<description><![CDATA[By Brittany Moore Every company has heard the buzzwords: SEO and social media. In fact, last year the Harvard Business Review surveyed 2,100 companies and found that 79 percent use or plan to use social media. You know that you &#8230; <a href="http://fitzmartin.com/2013/04/how-to-leverage-your-social-media-following-into-more-leads/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>An ad costs how much?</title>
		<link>http://fitzmartin.com/2013/03/an-ad-cost-how-much/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=an-ad-cost-how-much</link>
		<comments>http://fitzmartin.com/2013/03/an-ad-cost-how-much/#comments</comments>
		<pubDate>Wed, 27 Mar 2013 16:32:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Production Management]]></category>
		<category><![CDATA[Traditional Advertising]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://fitzmartin.com/?p=1636</guid>
		<description><![CDATA[By Mekelle Bess They say television advertising is dead, but the reports of its demise are still premature. To create broad awareness of your brand or product, it’s still an effective medium. That said, we get a lot of questions &#8230; <a href="http://fitzmartin.com/2013/03/an-ad-cost-how-much/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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