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		<title>We learn some lessons again and again</title>
		<link>http://fitzmartin.com/2012/02/we-learn-some-lessons-again-and-again/</link>
		<comments>http://fitzmartin.com/2012/02/we-learn-some-lessons-again-and-again/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 21:36:21 +0000</pubDate>
		<dc:creator>Mac Logue</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Industries]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Manufacturing]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fitzmartin.com/?p=1333</guid>
		<description><![CDATA[Over the past several years, we’ve invested an enormous amount of time and energy understanding both the technology and the implications of the social media revolution. It’s not a static subject, and each new change, each new piece of technology &#8230; <a href="http://fitzmartin.com/2012/02/we-learn-some-lessons-again-and-again/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Lead the Way</title>
		<link>http://fitzmartin.com/2012/02/lead-the-way/</link>
		<comments>http://fitzmartin.com/2012/02/lead-the-way/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 21:03:10 +0000</pubDate>
		<dc:creator>Brittany Moore</dc:creator>
				<category><![CDATA[New Business Development]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://fitzmartin.com/?p=1307</guid>
		<description><![CDATA[Lead generation at the top of everyone’s mind. How do you generate leads? Does content marketing through social media really work? How do you effectively use a CRM system? How is the bottom line affected? I recently read an article, “Content &#8230; <a href="http://fitzmartin.com/2012/02/lead-the-way/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Mobile Web and SEO</title>
		<link>http://fitzmartin.com/2012/01/the-mobile-web-and-seo/</link>
		<comments>http://fitzmartin.com/2012/01/the-mobile-web-and-seo/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 18:31:35 +0000</pubDate>
		<dc:creator>Jessica Phillips</dc:creator>
				<category><![CDATA[Industries]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://fitzmartin.com/?p=1302</guid>
		<description><![CDATA[I recently came across an interesting Forbes article about the growth in mobile internet usage and the change it’s causing in the marketing landscape. According to the Forbes article, mobile internet usage is set to overtake desktop Internet usage by &#8230; <a href="http://fitzmartin.com/2012/01/the-mobile-web-and-seo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>New Dynamic Ads</title>
		<link>http://fitzmartin.com/2012/01/new-dynamic-ads/</link>
		<comments>http://fitzmartin.com/2012/01/new-dynamic-ads/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 19:41:43 +0000</pubDate>
		<dc:creator>mekelle</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://fitzmartin.com/?p=1269</guid>
		<description><![CDATA[Even though I’m not a technology expert, I was recently entertained by an article tweeted by a friend of mine…“Adweek.com’s Top 10 Technology Stories of 2011.” The #3 spot was awarded to Google AdWords and their redesign. Back in September, &#8230; <a href="http://fitzmartin.com/2012/01/new-dynamic-ads/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>FitzMartin White Papers</title>
		<link>http://fitzmartin.com/white-papers/</link>
		<comments>http://fitzmartin.com/white-papers/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 17:33:26 +0000</pubDate>
		<dc:creator>Brittany Moore</dc:creator>
		
		<guid isPermaLink="false">http://fitzmartin.com/?page_id=1278</guid>
		<description><![CDATA[]]></description>
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		<title>Behavioral Science as the Foundation for Sales</title>
		<link>http://fitzmartin.com/behavioral-science/</link>
		<comments>http://fitzmartin.com/behavioral-science/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 16:53:30 +0000</pubDate>
		<dc:creator>Brittany Moore</dc:creator>
		
		<guid isPermaLink="false">http://fitzmartin.com/?page_id=1242</guid>
		<description><![CDATA[Behavioral Science as the Foundation for Sales  I. Introduction              Have you ever described someone as being “like a salesman?” If so, chances are it wasn’t a compliment. Salesmen are often a punch line: “He &#8230; <a href="http://fitzmartin.com/behavioral-science/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tell it like it is</title>
		<link>http://fitzmartin.com/newsletter/tell-it-like-it-is/</link>
		<comments>http://fitzmartin.com/newsletter/tell-it-like-it-is/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 17:16:59 +0000</pubDate>
		<dc:creator>Sean Doyle</dc:creator>
				<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://fitzmartin.com/?post_type=newsletter&#038;p=1258</guid>
		<description><![CDATA[You might appreciate the thoughts I received from reader David Mason after one of our previous editions of Affect… “… If individual clients experience good service and attention to their specific needs and requirements, thus making them feel good about &#8230; <a href="http://fitzmartin.com/newsletter/tell-it-like-it-is/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>2011 Wrap Up</title>
		<link>http://fitzmartin.com/2011/12/2011-wrap-up/</link>
		<comments>http://fitzmartin.com/2011/12/2011-wrap-up/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 17:43:37 +0000</pubDate>
		<dc:creator>mekelle</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fitzmartin.com/?p=1234</guid>
		<description><![CDATA[I cannot believe it’s the end of December and the close of another year. And a new year means one thing: new year resolutions. About two weeks ago the FitzMartin gang took a day away from the office to sit &#8230; <a href="http://fitzmartin.com/2011/12/2011-wrap-up/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Not To Do on a Sales Call</title>
		<link>http://fitzmartin.com/2011/12/what-not-to-do-on-a-sales-call/</link>
		<comments>http://fitzmartin.com/2011/12/what-not-to-do-on-a-sales-call/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 16:04:05 +0000</pubDate>
		<dc:creator>Brittany Moore</dc:creator>
				<category><![CDATA[New Business Development]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://fitzmartin.com/?p=1197</guid>
		<description><![CDATA[Last week I was on the phone with a salesperson and it most instructive, though I’m sure that was not the salesperson’s intention. As I hung up the phone, I was thinking: Wow, I hope I never sound like this! &#8230; <a href="http://fitzmartin.com/2011/12/what-not-to-do-on-a-sales-call/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>FitzMartin Named B2B Top 125 Agency Fourth Year In A Row</title>
		<link>http://fitzmartin.com/fitzmartin-named-b2b-top-125-agency-fourth-year-in-a-row/</link>
		<comments>http://fitzmartin.com/fitzmartin-named-b2b-top-125-agency-fourth-year-in-a-row/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 21:39:54 +0000</pubDate>
		<dc:creator>Brittany Moore</dc:creator>
		
		<guid isPermaLink="false">http://fitzmartin.com/?page_id=1206</guid>
		<description><![CDATA[FitzMartin has been named in BtoB’s Special Report: Nations Top 125 Agencies for the fourth year in a row. FitzMartin was named in BtoB’s Top 125 Agencies in 2008, 2009, 2010, and recently 2011. BtoB, the magazine for marketing strategists, delivers &#8230; <a href="http://fitzmartin.com/fitzmartin-named-b2b-top-125-agency-fourth-year-in-a-row/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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