Mac is our Creative Director, and manages our creative talent. He’s a writer, which makes him part gypsy. Mac possesses a deep expertise in business-to-business marketing, mostly because he’s had lots of jobs and worked with an array of clients. That might sound a bit unstable. But, for our clients, it means that Mac can draw from several disciplines to write simply about even the most complex subjects—from construction to financial instruments. Mac gives readers clear reasons to prefer our clients. And that’s why our clients prefer him.
Mac is also an expert in brand development. He’s been at FitzMartin for 10 years, and has worked with countless clients to articulate the heart of their brands in a clear and compelling manner. An award-winning Creative Director, Mac has been recognized on numerous occasions by the Advertising Federation and the Business Marketing Association. Under Mac’s leadership, The American Marketing Association has twice named FitzMartin the Forbes McKay Marketing Firm of the Year. Prior to joining FitzMartin, he worked for many years as the Director of Marketing for United Chair, a then $100 million manufacturer. There, he managed all aspects of the company’s brand. Mac also played professional golf and peddled public relations for a minor league baseball team. So, if you need something articulated in prose, or hit with a stick, Mac can oblige.
Personally, Mac and his wife (an art director herself) are raising two small children who get less small with each passing day. At home, if someone isn’t reading, writing or drawing it’s considered a minor upset.