Mekelle is the business end of FitzMartin. That is, she manages time and money. It’s Mekelle who ensures that our clients get their work on schedule and on budget. Which they love. She also ensures that FitzMartin operates at a profit, which Sean and Randal love.
As our Production Manager, Mekelle also keeps our creative staff on schedule, and THAT is heroic work indeed. But more than just a hammer, Mekelle helps find creative ways to produce great work on budget; ideas that help our clients’ money work harder and their messages reach more people.
Mekelle is the first FitzMartiner to graduate from Brigham Young University, where she studied marketing and advertising. Originally from Kennesaw, Georgia, she lived briefly in Hawaii, where she went sky diving and lived on the beach. Always up for Mexican food, she loves to travel. Mekelle is an avid runner (marathons and triathlons), which comes in handy when chasing down art directors who haven’t filled out their time sheets.
mekelle@fitzmartin.com
Every business should be on Twitter and engaged in social media. At least that’s what we heard in the webinar yesterday with Hubspot. And there are ways to engage that will help you capture your audience instead of turning them away. Manners, per se.
“Social media should be approached like a cocktail party.” You don’t want to be the obnoxious person who is never stops talking about him or herself. Or you’ll be alone in the corner. You want to be that party-goer who has a good personality, shares things about him/herself, but is also engaged with others there. You should be tweeting 50/50… meaning talking 50% about your company and engaging others the other 50%. And when you are talking about yourself, you need to be offering value. It’s also important to have a uniform and unique voice. A lot of times if more than one person in the company is participating in the tweeting, it’s a good idea to create a style guide for the team.
Consistency is key. Use a message scheduler if that’s easier to ensure that you’re tweeting at least 1-3x per day. Schedule the tweets during times when you’re audience is likely to be engaged. Maybe around 9:00am as your prospects are checking emails and getting settled in for the day, or around 4:40pm as the work is settling down for the day.
And if you want your audience to re-tweet or if you want to see a higher increase in click-through rates, always include links in your tweets. Studies tend to show that tweets with links towards the front or middle of the tweet have even better responses than those at the end of the tweet. That may be something you can test for yourself though.
What other social media manners do you recommend?