Credit Unions in general suffer from low awareness, and the opinions that do exist among non-members tend to be less than favorable. We created this campaign for Alabama Telco Credit Union to serve two purposes. First, to create general awareness among potential members. The high production values worked to combat the opinion that credit unions were a “lower quality financial services provider,” while the message tied the company to the idea of lower loan rates for cars, boats and houses.

These ads were designed to run on television, but also on targeted locations online where consumers are searching for specific products. (Car loans on sites selling cars, etc.)