Burr & Forman

Testimonial Ads

Burr & Forman’s CEO campaign used a series of interviews with prominent clients to position the firm with the leading businesses in Alabama, Georgia, Tennessee and Mississippi. The series proved popular with the firm's prospects and their clients, as well. Most importantly, this campaign helped drive growth in the firm by 30 percent.

“The campaign worked beyond expectation. The clients love telling their story. Readers feel they are getting the inside management secrets of the South's most dynamic business leaders. I get reports of CEOs, who are keeping files of our ads! WOW.”

—Laura Meherg, Director of Marketing