the WORK

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Compass Bank

Employee Branding

The Human Resources department at Compass wanted to clearly articulate to employees and prospective employees their role in bringing life to the overall Compass brand. A long series of tools helped show employees how their actions defined Compass and directly affected the company’s results. We can’t say it’s because of us, but Compass has consistently been listed by Forbes as one of the best places to work in America. We can share how we helped reduce turnover, increase brand loyalty and improve the customer experience (back office to the teller).

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