the WORK
Professional Services
Burr & Forman, LLC
Davis Architects
High Cotton
MacPaper
Virginia Association of REALTORS®
Manufacturing
Invision Carpet Systems
J&J Commercial
Financial
AmSher
Compass Bank
Harbert
Sterne Agee
Investor Relations
Emageon
Compass Bancshares
Harbert
Compass Bank
"Profit" Direct Mail
Compass established a plan to convert 500 “warm” prospects into active customers. This multi-faceted direct mail campaign helped relationship managers get appointments with prospects that had previously resisted all sales efforts, and led to more than $200 million in new business. Intelligent planning and coordination with the sales force made all the difference.
“I love it! It's very well written and executed! Not every company would do this, but Compass does! Congrats on a very effective program.”
—Mark Gibson, Marketing Director
