the WORK
Professional Services
Burr & Forman, LLC
Davis Architects
High Cotton
MacPaper
Virginia Association of REALTORS®
Manufacturing
Invision Carpet Systems
J&J Commercial
Financial
AmSher
Compass Bank
Harbert
Sterne Agee
Investor Relations
Emageon
Compass Bancshares
Harbert
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Compass Bank
Small Business Point of Purchase
Compass wanted to promote small-business credit options to existing customers. We used in-store displays, banners and strategically located collateral material to take advantage of the time small-business customers spend in the branch on routine business. The key difficulty is to distinguish business-oriented services from the mass of consumer promotions in the same space.