the WORK
Professional Services
Burr & Forman, LLC
Davis Architects
High Cotton
MacPaper
Virginia Association of REALTORS®
Manufacturing
Invision Carpet Systems
J&J Commercial
Financial
AmSher
Compass Bank
Harbert
Sterne Agee
Investor Relations
Emageon
Compass Bancshares
Harbert
![[Portfolio Image]](images/image-1.jpg)
![[Thumbnail]](images/image-1-thumb.jpg)
![[Thumbnail]](images/image-2-thumb.jpg)
![[Thumbnail]](images/image-3-thumb.jpg)
![[Thumbnail]](images/image-4-thumb.jpg)
High Cotton
Identity
High Cotton found it difficult to integrate its four distinct business units under one brand, primarily because each division’s targets had distinctly different needs. Their challenge, their need was to create an overarching brand that reflected their core principles yet allowed each division to distinguish itself.