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Invision Carpet Systems

Sample Kit

Invision needed to distinguish its new products from the countless new introductions by rival manufacturers. This campaign dramatized the concept of the product — nylon carpet that mimics the look of authentic wool and silk, but with natural advantages in price and durability over the original. Proof is in the tasting of the pudding. Sales have tripled. We are sure it was all the marketing (just don’t tell the sales guys we said so.)

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