So much has changed in the media landscape over the past few years. To quote the article I just read regarding this matter, we live in a world where the news cycle is “always on and immediately available.” We demand real time news and this has led to many changes in the way the media evaluates and reports.…and in the way PR professionals are structuring their news releases and optimization of their content. Take a look at this interesting study:  PRESSfeed-2012-Online-Newsroom-Survey