Annual Report for Harbert Management Corporation

Posted on May 15, 2012 by mekelle

Harbert Management Corporation has hired FitzMartin for the fifth year to design and produce its 2011 Annual Report.

Harbert Management Corporation is an alternative asset management firm with approximately $2.7 billion in assets under management as of March 2012. The firm serves foundations and endowments, funds of funds, pension funds, financial institutions, insurance companies, family offices and high net worth individuals across multiple asset classes, including U.S. and European real estate, venture capital, mezzanine debt, independent power, U.S. and Australian private equity and public securities.

FitzMartin is a specialized business-to-business marketing and sales communications firm, with particular expertise in serving financial, manufacturing and professional services firms. For each client, we work with management, sales and marketing to identify, create and sustain competitive marketplace advantages. Clients hire us three ways: as management consultants, as creative developers of communication tools or for integrated initiatives.

Annual Report for Protective Life Corporation

Posted on May 3, 2012 by mekelle

Protective Life Corporation teamed up with FitzMartin for the third consecutive year to design and produce its Annual Report. FitzMartin is also developing a corresponding app to make the 2011 Annual Report available on the iPad.

This year, the Annual Report and iPad app helps launch Protective’s redefined, long-term strategy, which focuses on a customer-centric approach aimed at simplifying a complex and often challenging business. The strategy places emphasis on tearing down the barriers that block people from protecting their tomorrow.

Protective Life Corporation provides financial services through the production, distribution and administration of insurance and investment products throughout the United States. It has annual revenues of approximately $3.6 billion and as of December 31, 2011 had assets of approximately $52.9 billion.

New Dynamic Ads

Posted on January 17, 2012 by mekelle

Even though I’m not a technology expert, I was recently entertained by an article tweeted by a friend of mine…“Adweek.com’s Top 10 Technology Stories of 2011.” The #3 spot was awarded to Google AdWords and their redesign.

Back in September, Google took a new approach to search engine advertising, the leading foundation to their massive amounts of revenue. The AdWords program has always been all about “keywords” and even though that isn’t completely changing, Google announced something fresh and maybe even better– something they call Dynamic Search Ads. Continue reading →

2011 Wrap Up

Posted on December 23, 2011 by mekelle

I cannot believe it’s the end of December and the close of another year. And a new year means one thing: new year resolutions. About two weeks ago the FitzMartin gang took a day away from the office to sit together as a group and talk about 2011, our successes, our failures, and our goals for 2012. A lot got accomplished, and we are excited about implementing our new ideas for our clients starting…NOW! Continue reading →

What Not To Do on a Sales Call

Posted on December 20, 2011 by Brittany Moore

Last week I was on the phone with a salesperson and it most instructive, though I’m sure that was not the salesperson’s intention. As I hung up the phone, I was thinking: Wow, I hope I never sound like this!

You should know that before the sales call I was already enthused about the product and ready to buy. I literally had the credit card at hand. I even told the salesperson in the first minute of the call– I’m ready to buy..today. I came away from the call wiser, but without the product. Instead, I had some reflections that I’d like to share with you. Continue reading →