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FitzMartin is a sales and marketing consultancy

Selling more, to more profitable clients. It’s the goal of every business. But for B2B companies with a long, complex sales cycle, guiding prospects through the Customer Decision Journey presents multiple challenges because there are barriers that must be overcome at every conversion point, at every stage of the sales process.

We have deep expertise collaborating with clients on both traditional and data-driven digital sales and marketing strategies that are proven, persuasive and measurable. The result is greater alignment between your sales, marketing and information technology efforts to more effectively convert prospects and to drive more profitable sales.

Our advisory services drive sales and process improvements, product/service evolution and customer experience innovation to give you control over your business. And in every engagement, our strategies, grounded in research and behavioral science, offer clear and pragmatic direction.


Because the most profound results are a combination of innovative thinking, clear, compelling writing and great design.

As we say, marketing is a process not an event. We help align your processes so that you consistently produce greater results.

Design is an essential element when building a significant brand.

Helping important causes and companies understand why, how and to whom they mattered.

We help significant brands persuade employees, customers, shareholders and prospects.

Since FitzMartin's inception we've helped like Southern Living business effectively sell their products and services.

Brands have turned to us to solve complex sales and marketing problems, to define what makes each client unique and to create significant results.

The Customer Decision Journey plays out mostly online. Which has giant implications for how you market and sell your products or services.

We help align the sales process with marketing tools and technology to drive more profitable sales.