More than sales, more than marketing, it’s about growing revenue

Every business wants more sales from better customers. This is especially true for companies whose products or services are particularly hard to sell; companies that face a long, complex sales process with multiple decision-makers.

At FitzMartin, we approach these challenges with a sales-first mentality. We engage interconnected teams to more effectively align sales and marketing around the customer. We create strategies, grounded in the science of behavior change, that encompass every touchpoint in the customer’s buying journey, while also creating, internally, clear accountability and measurements throughout. 

And the result is we increase your effectiveness, your efficiency and, most importantly, your revenue.

Selling more begins with the science of behavior change

Our approach to helping your business grow is based on the groundbreaking research into behavior change of three scientists: James Prochaska, John Norcross and Carlo DiClementa. Their research focused on one of the most difficult behaviors to change — helping people to quit smoking.

What their research stated, in essence, is that there are six distinct stages people must pass through when making a buying decision. The CDJ. Of course. Not much new there. What was groundbreaking about their work, though, were the nine processes they identified that help people move from one stage to the next in the decision journey. Those nine processes gave us a framework to build more effective marketing sales strategies—to produce greater results for our clients.

So we’ve taken this science of behavior-change and applied it to modern sales and marketing — we call it cognitive marketing.

Pedro from a product launch campaign for SPOC Automation.

Find your gaps and barriers

Download our Sales Barrier Analysis worksheet to fill out yourself. We'll even review it for you.

Download the SBA Worksheet

Research and Insights

Clarity and Confidence in the Face of Tough Decisions

Sales and Cognitive Marketing

The science of behavior change and sales

Sales Barrier Analysis

Overcoming The Barriers That Block Your Sales

The Finished Product

The work and the results

Overcoming Barriers to Growth: the Avadian Credit Union story

One of the biggest challenges any company can face is what to do when its position in the market changes and historical strengths become barriers to new growth. Nowhere has this dilemma been more apparent than in the credit union industry.

In 2010, Alabama Telco faced this exact challenge and hired FitzMartin to help lead one of the most significant strategic changes in the long history of the credit union.

Read the Case Study
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