Meet the Team

• 

  Sean Doyle

  Co-Founder, Principal, Director of Strategy

  More about Sean
  

  Sean Doyle

  Co-Founder, Principal, Director of Strategy

  Sean is a principal at FitzMartin, and our leading mind and voice on sales and marketing strategy. Sean is particularly adept at applying the science of behavior change to the art of sales and marketing. It’s an approach that he and FitzMartin have developed over thousands of client engagements since 1992.

  Sean is an author and speaker. His first book, Shift: 19 practical, business-driven ideas for an executive in charge of marketing but not trained for the task, was published by Rockbench Publishing in 2018.

  The bottom line? Sean, for the length of his career, has been helping emerging middle-market clients acquire more and more profitable customers. While the principles he uses work in almost any industry, Sean has particular experience in manufactured goods, professional services, carpet, software, and healthcare equipment. Sean’s core principle applied: “Few companies fail for lack of quality products or services. Most companies fail for a lack of revenue. If nothing gets sold, nothing else really matters.”

  Every marketer, when asked for a list of representative clients, will pull out the biggest names in their portfolio. For Sean, it’s Georgia Pacific, the Southeastern Conference (yes the college sports empire), BBVA Compass (one of the largest banks on the globe) among other attention getters.

  But the truth is that Sean has spent most of his career helping the kinds of companies that make up most of American business.

  “Most of my clients are owners and executives who live with the daily pressures that come when cash flow is unpredictable. They are worried about meeting payroll. They are worried about short-term sales. They are worried about the twin obstacles of regulation and competition. My clients prefer answers to rhetoric. They prefer good enough to the perfect solution at 5x the cost and twice the time to implement.”
• 

  Anna Svarney

  Strategist / Director of Client Services

  More about Anna
  

  Anna Svarney

  Strategist / Director of Client Services

  “I keep my focus on the big picture and carrying that big-picture goal through the tactical plan to specific measurements. I see the big picture always."

  Anna’s Areas of Expertise

  • Sales Barrier Analysis
  • Research
  • Organizational Alignment
  • Marketing Attribution
  • Marketing Program Planning

  How She Serves Our Clients
  Anna studies our clients. A lot. She analyzes their sales and marketing processes to understand where misalignment is causing breakdowns. She studies their customers to understand why they buy or don’t buy. And only then does she develop the strategies that help our clients to break down the silos within their own sales and marketing teams, to overcome the barriers-to-sales and to drive new revenue.

  Leveraging her research and analysis, she also helps our clients craft messaging that speaks directly to their customers’ needs. She creates the strategic campaign plans our clients rely on to get their message in the right place, at the right time — all to produce results. Anna has extensive expertise in digital marketing, which is more vital than ever these days.

  Anna is a graduate of the University of Alabama’s marketing program and has worked for several advertising agencies. She’s also worked on the client side as marketing director for a legal-industry startup, giving her a unique understanding of both sides of the agency-client team equation.
• 

  Will Riley

  Director of Revenue Operations

  More about Will
  

  Will Riley

  Director of Revenue Operations

  Originally from the Shoals area, “The Hit Recording Capital of the World,” Will received a degree in Communications from the University of North Alabama. It was there where he discovered his passions of impacting people and working in a creative environment.

  “Our clients face different challenges and have different marketing and sales needs. I specialize in thinking through their sales processes and filling the gaps between lead generation and closing.”

  Will’s Areas of Expertise

  • Digital Marketing Programs
  • Revenue Operations (RevOps):
        - Demand Generation
        - Sales Enablement
        - Customer Success Programs

  Why our clients care
  Will applies his unique skill set to create solutions that align a company’s sales and marketing efforts. To improve efficiency. To optimize the customer experience. And most importantly, to increase revenue.

  The thing is, every business is unique and requires a customized, strategic approach to integrate sales and marketing and improve the customer journey.

  That’s where Will comes in. He analyzes every stage of a client’s sales cycle to identify the gaps and barriers that are preventing more prospects from becoming clients. He then leverages the right technology or other tools to overcome those barriers to sales. His efforts create synchronicity and alignment and ultimately increase conversions and revenue.

  After graduating with a degree in Communications from the University of North Alabama, Will was a member of an award-winning credit union marketing team and founded several businesses of his own before landing at FitzMartin.
• 

  Marci Sheppard

  Director of Resourcing

  More about Marci
  

  Marci Sheppard

  Director of Resourcing

  As Director of Resourcing, Marci Sheppard ensures that every project at FitzMartin is executed with precision and care. With a rich background in account management and grassroots marketing, Marci’s expertise ranges from media production to strategic planning. Her experience in the marketing and advertising industry allows her to manage resources effectively, ensuring that each project aligns with client goals and is delivered on time and within budget.

  Marci holds an MBA from the University of Alabama at Birmingham, which further solidifies her ability to lead complex projects. At FitzMartin, she’s the driving force behind the seamless execution of our initiatives, making sure that our clients' visions come to life on budget and on time.
• 

  Alex Sherman

  Sales and Marketing Manager

  More about Alex
  

  Alex Sherman

  Sales and Marketing Manager

  Aligning sales and marketing within any organization is a requirement for successfully meeting company goals, and that’s precisely the goal of Alex as our Sales and Marketing Manager. 

  Alex is passionate about equipping clients with the resources needed to achieve their vision, grow their revenue, and engage their customers more effectively. He did that previously as the Director of Wholesale for a local coffee roasting company, where he helped increase the company’s revenue through new product development and working with the sales team to grow the client base.

  Along with strong leadership and communication skills, Alex brings that in-depth knowledge and understanding of sales and marketing and where they intersect to help develop comprehensive strategies that will guide clients to reach their short-term and long-term goals. 

  Born and raised in Birmingham, Alabama, Alex earned a B.A. in English from the University of Alabama at Birmingham. When he’s not helping coordinate sales and marketing teams or diligently serving clients, Alex can often be found spending time with his wife and son or reading a good book—preferably outside with a good beverage in hand.
• 

  Tina Willis

  Account Manager

  More about Tina
  

  Tina Willis

  Account Manager

  “Good, clear, concise communication is vital to moving businesses forward.”

  
  Tina’s Areas of Expertise

  • Internal Communication
  • Marketing Program Planning and Execution
  • Reporting
  • Program and Project Management

  How She Helps Our Clients
  We’re in a relationship with our clients, working with them to build their brands, attract customers, increase revenue and grow their business. And with any relationship — any successful one, that is — good communication is essential.

  Tina is the one who makes this happen. She keeps the lines of communication open between client, agency and other stakeholders. She facilitates, translates, educates, motivates and manages, always focusing on efficiency and effectiveness. Within our company, she is also her clients’ advocate, ensuring that everything we do fulfills the goals we’ve set.

  Tina also has expertise in all aspects of the sales process from annual planning to precision-targeted social media campaigns to uncovering customer insight through analytics. She has a global understanding of how to help businesses get noticed, get customers and get where they want to be.

  Tina earned a B.A. in Communications from Auburn University. Before joining FitzMartin, Tina applied her communications and strategic expertise as account supervisor at an ad agency.
• 

  Katie Brooks

  Account Manager

  More about Katie
  

  Katie Brooks

  Account Manager

  Katie Brooks brings a dynamic blend of strategic thinking and creativity to her role as Account Manager. With a bachelor’s degree from the University of Alabama and a deep background in marketing, Katie’s experience spans more than eight years in diverse  roles within various accounts teams. Her career has seen her work with a wide range of clients, from small local shops to large corporations like Turner Industries and Dow Chemical.

  Growing up between Baton Rouge, Louisiana, and Birmingham, Alabama, Katie brings a well-rounded perspective to her role. She is dedicated to aligning client goals with effective marketing strategies, providing innovative solutions that enhance brand presence and drive revenue growth. A self-proclaimed lover of to-do lists and organization, Katie’s commitment to efficiency and excellence in her work is perfectly encapsulated in her meticulous approach to every project.
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  Jessica Rose

  Project Manager

  More about Jessica
  

  Jessica Rose

  Project Manager

  Working with clients to build their brands, increase their revenue, and grow their businesses doesn’t matter if defined plans and strategic projects aren’t seen to fruition. Jess plays a strategic role in ensuring these goals are not only met, but done so timely, successfully, and on budget.

  As Project Manager, Jess flexes her wide range of project management skills to balance the “big picture” goals with the day-to-day tasks that help us help our clients get to where they want to be. She manages each project based solely on the individual client’s needs and overall goals, planning and tracking every detail, while also creating clear lines of communication between all stakeholders to ensure efficiency and effectiveness.

  Jess earned a B.S. in media communications from Full Sail University. She applied her expertise leading business development at several inbound marketing agencies and even co-founded a business of her own before landing at FitzMartin.
• 

  Jason Edwards

  Executive Creative Director

  More about Jason
  

  Jason Edwards

  Executive Creative Director

  Elevating creative excellence is at the heart of Jason Edwards' role as our Creative Director. With more than 25 years of experience, Jason's background in art direction and his comprehensive understanding of all advertising platforms—from traditional to interactive design—make him an invaluable asset to our team.

  Jason thoroughly analyzes marketing strategies and proposes holistic creative solutions that drive results. His expertise extends to leading teams to complete projects under tight deadlines, consistently delivering top-quality work that surpasses client expectations. Jason's leadership has been proven repeatedly through his work on numerous national and local accounts in various creative director and art director roles.

  A proud Auburn University alumnus, Jason’s commitment to excellence extends beyond the office. When he's not elevating brands and innovating campaigns, you can find him pushing his limits with CrossFit.
• 

  Heather Poage

  Revenue Operations Growth Specialist

  More about Heather
  

  Heather Poage

  Revenue Operations Growth Specialist

  Heather Poage brings a dynamic blend of creativity and strategic thinking to FitzMartin's Revenue Operations Department. With a Bachelor of Science in Marketing from Colorado State University, she leverages her diverse background in marketing startups and agencies to drive impactful lead-generation strategies for clients. Heather's expertise extends across D2C and B2B spaces, where she adeptly crafts and executes plans to elevate brands, increase revenue and foster business growth.

  When she's not actively driving revenue growth for clients, you'll find her creating intricate jewelry pieces, tending to her cherished collection of plants, reveling in the atmosphere of live shows or perhaps even taking in the beauty of the Colorado mountains. Additionally, she cherishes moments spent with her beloved pups.

  With a keen eye for detail and a dedication to delivering results, Heather is driven by an unwavering commitment to helping clients achieve their goals and surpass their expectations.

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