Aligned

a podcast about marketing, sales and that often misunderstood area where the two intersect.

For too many companies, marketing and sales exist independently of each other. This misalignment creates significant problems, particularly in the later stages of the customer decision journey, when sales is overly protective of their opportunities and marketing is unsure of its role in helping prospects take the final steps.

This podcast explores those issues, where marketing and sales intersect and truly aligned companies find real success converting leads into prospects into customers.

Episodes