A C-Suite's Guide to Creating a Healthy Company Culture

On today's episode of Centricity, our host Sean Doyle sits down with Rom LaPointe, a trusted advisor for CEOs, leadership teams and boards in achieving ideal performance, cultivating healthy company cultures and attaining results. In part one of this two-part series, Rom shares his insights on creating a healthy company culture and its significance in the workplace.

The Significance of Culture

• Culture-related problems and turnover cause a staggering loss of over 223 billion dollars annually. Despite this, many CEOs remain reluctant to invest in cultivating a healthy and enjoyable work environment.
  
• To establish a good work culture, employees and team members must be engaged and enthusiastic about their work. They should derive satisfaction and not consider their paychecks as the only motivating factor.
  
• Marketing and culture share many similarities. While marketing focuses on presenting products and services to customers and clients, culture emphasizes presenting stories about employees and what it feels like to work at a particular organization.
  
• Since the pandemic, remote work has become increasingly common. In fact, 58% of employees believe they can work remotely. But what effect does remote work have on culture within our organizations? LaPointe has found that a hybrid approach can be financially and strategically effective in cultivating a healthy company culture. 
  

If you wish to learn more about workplace culture or connect with LaPointe, his newsletter and blog can be found on his website  www.capricornleadership.com, or you can check out his LinkedIn profile.

And if you found the insights shared by LaPointe in this episode valuable, we encourage you to tune in to part two of our conversation, where he shares practical tips for aligning sales and marketing efforts to drive revenue growth.