The Executive Guide to Strategic AI
In today’s episode of the Centricity podcast, our host Sean Doyle meets with Harvey Nix to take a deep dive into the strategic use of AI to creatively add to your sales processes. Nix shares his screen to show you how to write GPT-4 prompts that will get you great output, so check back for the video version of the episode! See the Resources section of the show notes for a FREE Prompt Command Worksheet, CMO Cheat Sheet for ChatGPT, and more!
Augmenting the Sales Process
- Asking ChatGPT to write you a form sales e-mail or phone script does NOT play to the strengths of the technology.
- Nix has helped teams reach success by implementing clear processes, and he believes AI is best suited to automating processes or making them more efficient, leaving the user more freedom to be creative.
ChatGPT WON’T Replace Sellers
- While ChatGPT-4 is more accurate than previous versions, it is still only capable of regurgitating information. Knowledgeable people still need to fact-check it and provide strong parameters.
- If you want to use it for shortcuts, AI can help you to an extent. But sellers who can reimagine the selling process using AI will still set themselves apart.
Resources
- If you’d like to connect with Harvey Nix, reach out to him on LinkedIn!
- What Every CEO Should Know About Generative AI (McKinsey Digital)
- CMO Cheat Sheet for ChatGPT
- CMO Training - Prompt Command Work Sheet