AmSher is an accounts receivable firm, which most of us identify as a collection agency. The owners of AmSher share a unique sense of humor, in stark contrast to the stoic, no-nonsense personality shown by most of their competitors. We incorporated their slightly off-center personality into their brand, creating a personality unafraid to even poke fun at their own industry. The result was a memorable brand that drew clear lines of distinction with the competition. And once prospects were paying attention, AmSher’s record of notable success helped create significant growth.