BBVA Compass

Campaign, Print

For many years, we’ve helped BBVA Compass create and execute a high-impact direct mail campaign targeting high-value but hard-to-reach prospects for their commercial bank. The campaign targeted 400 “warm” commercial prospects and 400 high-value prospects from the bank’s emerging company list.

The campaign messaging centered on a provocative book by Columbia business school professor Rita McGrath titled “The End of Competitive Advantage.” The campaign connected the concept of the book with the bank’s ability to create profitable, sustainable and repeatable advantages for the target. Elements within the campaign included a personal letter from the City President for each targeted business, the book, email follow up and formal invitations to business strategy forums in seven cities featuring Rita McGrath.

Similar Creative > Campaign, Print