Marketing research used to be a straightforward matter of determining what to say and who to say it to. Today, research lends clarity and confidence to the tough business decisions that are the foundation of durable growth. The ripple effects of research are felt well beyond the marketing department – it influences the way that ops teams, product managers and technicians design and deliver your offerings.
The best research helps you see what your customers see and feel what they feel. That’s how research ensures your work matters.
Our approach to research is simple: start with the data. We use statistical analysis and data visualization to clarify the haze surrounding customer sentiment, customer behavior and lifetime value metrics such as customer acquisition and retention costs. In many instances, we’ve helped clients go deeper than Net Promoter Scores to understand the drivers of satisfaction, which identifies the most critical touchpoints in a customer’s experience (or a prospect’s buying journey).