FitzMartin is a sales and marketing consultancy, founded in 1992, with a focus on B2B and Financial Services clients. For more than two decades and for hundreds of clients, we’ve applied the science of behavioral psychology and the art of design to help our clients add more, and more profitable, customers. We do that by aligning sales and marketing efforts around the way science says people make decisions. We’re good at solving complex sales and marketing problems.
We would love to work with you on any future projects.
Sean is an author and speaker. His first book, Shift: 19 practical, business-driven ideas for an executive in charge of marketing but not trained for the task, was published by Rockbench Publishing in 2018.
The bottom line? Sean, for the length of his career, has been helping emerging middle-market clients acquire more and more profitable customers. While the principles he uses work in almost any industry, Sean has particular experience in manufactured goods, professional services, carpet, software, and healthcare equipment. Sean's core principle applied: ``Few companies fail for lack of quality products or services. Most companies fail for a lack of revenue. If nothing gets sold, nothing else really matters.”
Every marketer, when asked for a list of representative clients, will pull out the biggest names in their portfolio. For Sean, it’s Georgia Pacific, the Southeastern Conference (yes the college sports empire), BBVA Compass (one of the largest banks on the globe) among other attention getters.
But the truth is that Sean has spent most of his career helping the kinds of companies that make up most of American business.
“Most of my clients are owners and executives who live with the daily pressures that come when cash flow is unpredictable. They are worried about meeting payroll. They are worried about short-term sales. They are worried about the twin obstacles of regulation and competition. My clients prefer answers to rhetoric. They prefer good enough to the perfect solution at 5x the cost and twice the time to implement.”
Mac is also an expert in brand development. He’s been at FitzMartin for 20 years and has worked with countless clients to articulate the heart of their brands in a clear and compelling manner. An award-winning Creative Director, Mac has been recognized on numerous occasions by the Advertising Federation and the Business Marketing Association.
Under Mac’s leadership, The American Marketing Association has twice named FitzMartin the Forbes McKay Marketing Firm of the Year. Prior to joining FitzMartin, he worked for many years as the Director of Marketing for United Chair, a then $100 million manufacturer of office seating. There, he managed all aspects of the company’s brand.
“It’s about trust,” Anna says. “And you can only earn trust. It’s my job to make our clients look great, to make their jobs easier and, of course, to help them create the kind of marketing that sells more. In the end, that’s what matters.”
A graduate of the University of Alabama’s advertising program, Anna has worked for two larger agencies: Intermark and Luckie & Co. She’s worked for clients of all sizes, in both retail and business-to-business categories. Her past clients include Bayer Environmental Services, Regions, Krispy Kreme and Mohawk Flooring among many others. Anna has particular experience in digital marketing, and given the increasing use of digital tools today, her experience is particularly relevant.
Anna also spent time on the client side of the equation as director of marketing for iLaw Ventures. This startup partnered with law schools around the world to deliver accredited courses to law students. Her responsibilities included managing the iLaw brand while developing relationships with new partner schools. We’ve always found account leaders who have client-side experience to be invaluable.
Ask her and Anna will tell you that effective account managers are curious people. “You have to understand your client’s business, and the only way to really do that is to be curious about the nuances of what they do. That’s how you find the seeds that become great ideas. It helps to be interested in people, to get to know your clients personally as well.
“And most importantly you have to earn their trust. If we mess up, and all agencies mess up from time to time, it means taking responsibility and resolving the issue straight away. But mostly we earn their trust by doing great work and helping their companies grow.”
Charles uses the left side of his brain to apply data visualization and statistical modeling techniques to see through the haze that often obscures tough marketing and product decisions. He then taps into the right side of his brain to apply those insights to marketing strategies, product/service iterations and change management initiatives.
Charles also has a deep understanding of innovation frameworks and futures research methodologies. He has led innovation projects for clients ranging from Toyota’s Strategy and Innovation Group to Georgia’s $14 billion flooring industry.
A third-generation Georgia alum, Charles holds an MBA with Presidential Honors from the University of Georgia and was selected as a 2011-2012 Leadership Fellow by the UGA Institute for Leadership Advancement. While in college at Emory University, Charles was an all-conference member of the varsity track and cross-country teams.
In addition to being an avid runner and fly fisherman, in his spare time Charles advises early-stage tech startups on marketing and product strategy. He is also currently serving a two-year term on the Dean’s MBA Advisory Board for the University of Georgia’s Terry College of Business.
Will Riley comes from the financial industry with an understanding of how work should work. He was a member of the nationally award-winning Listerhill Credit Union market department. From there, Will discovered he had an entrepreneurial drive and decide to start a company out of a basement. Growing the company from a start-up to having write-ups in Entrepreneur, Will wore the hat of Marketing Director. At both of his previous companies, he was involved with their advertising agencies. Will is a good craftsman but wanted to push himself to grow in marketing strategy. Will now serves as our Demand Generation Specialist. He manages our clients’ digital advertising campaigns, creates revenue-producing inbound marketing campaigns and bridges the gap between sales and marketing through enabling our clients’ salesforce. Will is always thinking of ways for our clients to efficiently sell more of their products and services.
Originally from Nashville, Kenz came to us from Samford University, where she earned her degree in Communication Sciences & Disorders (cum laude).
As for work experience, Kenz spent most of her time serving a number of faith-based organizations, including Delight Ministries, Pine Cover Christian Camps and Hunter Street Baptist Church. And I can assure you, if she was assigned a task — it got done.
Will's background is a little different than your typical web designer. He studied Industrial Design in Auburn's famed program, where he developed a keen sense for the user's experience. The ability to consider the user's point of view proves critical, whether we're building a client website or designing the entire brand.
Will came to FitzMartin from The Get Smart Group, a Los Angeles agency. For Get Smart, he served primarily as a web designer, managing the process from original concept through final launch. On a personal note, Will graduated Vestavia High School where he was known to play a mean trombone. He has yet to demonstrate those skills around the office.