FitzMartin is a sales and marketing consultancy, founded in 1992, with a focus on B2B and Financial Services clients. For more than two decades and for hundreds of clients, we’ve applied the science of behavioral psychology and the art of design to help our clients add more, and more profitable, customers. We do that by aligning sales and marketing efforts around the way science says people make decisions. We’re good at solving complex sales and marketing problems.

We would love to work with you on any future projects.

Sean Doyle

Co-Founder, Principal, Director of Strategy

Sean is a principal at FitzMartin, and our leading mind and voice on sales and marketing strategy. Sean is particularly adept at applying the science of behavior change to the art of sales and marketing. It’s an approach that he and FitzMartin have developed over thousands of client engagements since 1992.

Sean is an author and speaker. His first book, Shift: 19 practical, business-driven ideas for an executive in charge of marketing but not trained for the task, was published by Rockbench Publishing in 2018.

The bottom line? Sean, for the length of his career, has been helping emerging middle-market clients acquire more and more profitable customers. While the principles he uses work in almost any industry, Sean has particular experience in manufactured goods, professional services, carpet, software, and healthcare equipment. Sean's core principle applied: ``Few companies fail for lack of quality products or services. Most companies fail for a lack of revenue. If nothing gets sold, nothing else really matters.”

Every marketer, when asked for a list of representative clients, will pull out the biggest names in their portfolio. For Sean, it’s Georgia Pacific, the Southeastern Conference (yes the college sports empire), BBVA Compass (one of the largest banks on the globe) among other attention getters.

But the truth is that Sean has spent most of his career helping the kinds of companies that make up most of American business.
“Most of my clients are owners and executives who live with the daily pressures that come when cash flow is unpredictable. They are worried about meeting payroll. They are worried about short-term sales. They are worried about the twin obstacles of regulation and competition. My clients prefer answers to rhetoric. They prefer good enough to the perfect solution at 5x the cost and twice the time to implement.”

Mac Logue

Writer / Creative Director

A writer by trade, Mac is our Creative Director. Mac possesses a deep expertise in business-to-business marketing, mostly because he’s had lots of jobs and worked with an wide array of clients. That might sound a bit unstable. But, for our clients, it means that he can draw from several disciplines to write simply about even the most complex subjects — from construction to sophisticated financial instruments. Mac gives readers clear reasons to prefer our clients. And that’s why our clients prefer him.

Mac is also an expert in brand development. He’s been at FitzMartin for 20 years and has worked with countless clients to articulate the heart of their brands in a clear and compelling manner. An award-winning Creative Director, Mac has been recognized on numerous occasions by the Advertising Federation and the Business Marketing Association.

Under Mac’s leadership, The American Marketing Association has twice named FitzMartin the Forbes McKay Marketing Firm of the Year. Prior to joining FitzMartin, he worked for many years as the Director of Marketing for United Chair, a then $100 million manufacturer of office seating. There, he managed all aspects of the company’s brand.

Anna Svarney

Director of Client Services

Anna joined FitzMartin in 2015 to lead our client services team. No small task, considering the challenges our clients face grow more sophisticated and more complex every year. Experience is invaluable, and Anna brings a wealth of experience to our team.

“It’s about trust,” Anna says. “And you can only earn trust. It’s my job to make our clients look great, to make their jobs easier and, of course, to help them create the kind of marketing that sells more. In the end, that’s what matters.”

A graduate of the University of Alabama’s advertising program, Anna has worked for two larger agencies: Intermark and Luckie & Co. She’s worked for clients of all sizes, in both retail and business-to-business categories. Her past clients include Bayer Environmental Services, Regions, Krispy Kreme and Mohawk Flooring among many others. Anna has particular experience in digital marketing, and given the increasing use of digital tools today, her experience is particularly relevant.

Anna also spent time on the client side of the equation as director of marketing for iLaw Ventures. This startup partnered with law schools around the world to deliver accredited courses to law students. Her responsibilities included managing the iLaw brand while developing relationships with new partner schools. We’ve always found account leaders who have client-side experience to be invaluable.

Ask her and Anna will tell you that effective account managers are curious people. “You have to understand your client’s business, and the only way to really do that is to be curious about the nuances of what they do. That’s how you find the seeds that become great ideas. It helps to be interested in people, to get to know your clients personally as well.

“And most importantly you have to earn their trust. If we mess up, and all agencies mess up from time to time, it means taking responsibility and resolving the issue straight away. But mostly we earn their trust by doing great work and helping their companies grow.”

Will Braden

Project Manager

Will represents a growing trend in the digital realm, the pairing of creative thinking, design skills and technical know-how. They call the job Creative Technologist, but what that really means is Will can conceive an idea and make it work. Sounds simple; it's not.

Will's background is a little different than your typical web designer. He studied Industrial Design in Auburn's famed program, where he developed a keen sense for the user's experience. The ability to consider the user's point of view proves critical, whether we're building a client website or designing the entire brand.

Since graduating, Will has worked as both an industrial designer and graphic designer. He has experience in product design and prototyping, as well as graphic design for both traditional and digital applications. Along the way, he taught himself to code, learning HTML, CSS, Javascript, PHP, MySQL and Hubspot. Will has particular expertise designing and building in WordPress.

Will came to FitzMartin from The Get Smart Group, a Los Angeles agency. For Get Smart, he served primarily as a web designer, managing the process from original concept through final launch. On a personal note, Will graduated Vestavia High School where he was known to play a mean trombone. He has yet to demonstrate those skills around the office.

Will Riley

Demand Generation

Originally from the Shoals area, “The Hit Recording Capital of the World,” Will received a degree in Communications from the University of North Alabama. It was there where he discovered his passions of impacting people and working in a creative environment.

Will Riley comes from the financial industry with an understanding of how work should work. He was a member of the nationally award-winning Listerhill Credit Union market department. From there, Will discovered he had an entrepreneurial drive and decide to start a company out of a basement. Growing the company from a start-up to having write-ups in Entrepreneur, Will wore the hat of Marketing Director. At both of his previous companies, he was involved with their advertising agencies. Will is a good craftsman but wanted to push himself to grow in marketing strategy. Will now serves as our Demand Generation Specialist. He manages our clients’ digital advertising campaigns, creates revenue-producing inbound marketing campaigns and bridges the gap between sales and marketing through enabling our clients’ salesforce. Will is always thinking of ways for our clients to efficiently sell more of their products and services.

Mackenzie Davis

Executive Assistant

Every so often, you bring people into your company who get things done. No fuss. No drama. Just get it done. Mackenzie (Kenz) is that person. The joke around here is, don’t ask Kenz to do something, unless you want the job finished, and done well.

Originally from Nashville, Kenz came to us from Samford University, where she earned her degree in Communication Sciences & Disorders (cum laude).

As for work experience, Kenz spent most of her time serving a number of faith-based organizations, including Delight Ministries, Pine Cover Christian Camps and Hunter Street Baptist Church. And I can assure you, if she was assigned a task — it got done.

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